Flair: Flair Fashion Tag--Best of 2011 IX #6

So that's where she got that scarf.

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Editor's Pick

U.S. mags should take a cue from this one. Duval Guillaume, Brussels created Fashiontag, a handy Facebook app that lets users find out where their friends got their outfits, for Belgian fashion mag Flair. Instead of tagging their friends, users tag their clothes or accessories. The app then posts questions about where they found the items to the friends' walls. The tagged items then appear in a special Facebook gallery, the best of which eventually end up in the pages of Flair magazine.

Read more about the app on Adage.com.

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About

Credits
Date
Apr 07, 2011
Agency:
Duval Guillaume
Client:
Flair
Creative Director:
Katrien Bottez
Creative Director:
Peter Ampe
Art Direction:
Lander Janssens
Art Direction:
Katrien Bottez
Copywriting:
Peter Ampe
Copywriting:
Mattijs Devroedt
Strategic Planner:
Mattijs Devroedt
Online Producer:
Lander Janssens
Design Company:
The Parking Lot
Production Company:
S2 Media
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