FLOW: Close the Tap

Tweet to turn it off.

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For World Water Day, South African water conservation NGO, FLOW (For the Love of Water) is urging Twitter users to close a virtual running tap by tweeting their water-saving messages. The website developed for the campaign, by agency Native, live streams a running tap from Cape Town, a symbol for daily water wastage. The tap will close when it receives enough water saving tweets (10,000) carrying the #CloseTheTap hashtag.

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About

Credits
Date
Mar 22, 2012
Agency:
Native
CD:
Adam Whitehouse
Client:
FLOW
Strategy & Concept:
Mari Basson
Strategy & Concept:
Ashton Hayes
Strategy & Concept:
Keenan Mulvaney
Development:
Jethro Flanagan
Development:
Jamie Golden
Development:
James Conrad
Design:
Nelleke van der Maas
Design:
Nic Rix
Copy:
Keenan Mulvaney
UX:
Peter Hidden
Media:
Ronen Cohen
Community & PR:
Aneshree Naidoo
Community & PR:
Arne Dunckers
Community & PR:
Savannah Walley
Project Management:
Isobel Ringrose
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