In Case of Love, Break These Clever Emergency Boxes Scattered Throughout Paris

Agency Kingsday Creates Fun Campaign for the Flower Council of Holland

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Editor's Pick

When you fall in love at first sight this Valentine's Day, we hope you happen to be in Paris. Because you won't have to stray far to find some flowers. Agency Kingsday has created a fun guerilla campaign for the Flower Council of Holland that placed red emergency boxes throughout Paris that you could "break" in case of love. The glass is just cellophane, and within, is a flower you can present.

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About

Credits
Date
Feb 14, 2014
Agency:
Kingsday
Client:
Flower Council of Holland
Prod. Co.:
Chocolat Rouge Films Parijs
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