Focus Features: Coraline

W+K, Portland has launched the promotional site for Focus Features' upcoming stop-motion animated flick Coraline.

Helmed by The Nightmare Before Christmas director Henry Selick, the fi

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W+K, Portland has launched the promotional site for Focus Features' upcoming stop-motion animated flick Coraline.

Helmed by The Nightmare Before Christmas director Henry Selick, the film is based on Neil Gaiman's book of the same name and centers on a young girl who enters a secret room in her house which leads to a whimsical/nightmarish adventure. The homepage features Coraline's house under nightfall and lets visitors explore the various rooms within that highlight specific characters. The rooms include the "Other Mother's Workshop" that lets you upload and customize images and plaster buttons over your headshot, the goal being to represent the dangerous character Coraline confronts.

The creative parties involved claim every part of the site was first created all by hand, then photographed and rendered to recreate Coraline's world. Long load time aside, the site provides visitors with a map to navigate through other areas like the protagonist's bedroom, the foyer, "Tea Reading" room and "Mrs. Jones' Study." There is also a movie theater section that offers a trailer and more. 
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About

Credits
Date
Jan 09, 2009
Client:
Focus Features
Agency:
Wieden + Kennedy Portland
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative:
Mike Giepert
Creative:
Rudy Adler
Creative:
Julia Oh
Creative:
Julia Blackburn
Creative:
Azsa West
Digital Director:
Sean O'Brien
Interactive Designer:
Kiem Vu
Interactive Designer:
Eric Hallmann
Executive Producer:
Marcelino Alvarez
Executive Producer:
Kris Hanson
Interactive Producer:
Jeremy Lind
Interactive Producer:
Amy Wanninger
Photographer/Interactive Studio Artist:
Mark Lundgren
Interactive Flash Developer:
Destin Young
Interactive Flash Developer:
Luis Santi Jr.
Senior Developer:
Trent Johnson
Motion Director:
Shawn Myers
Sound Design:
Gigeng Productions
Sound Designer/Mixer:
Charlie Keating
Colorist:
Kyle Valenta
Post Production:
Terra Cloyes
Production Company:
Laika

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