Creativity

Explore the World of 'Kubo and the Two Strings' in an Interactive Map

Hand-Drawn Map Was Converted Into 3D

By Alexandra Jardine. Published on Aug 03, 2016

Editor's Pick

Focus Features and stop motion animation studio Laika have created an interactive map to promote their new animated film, "Kubo and the Two Strings."

Created by North, the map invites fans to explore all the stops on Kubo's quest. At first glance, the YouTube video looks like a typical movie trailer, but clicking on one of nine locations will take you into a hand-drawn map of the Vastlands where Kubo's story unfolds. Visitors can fly into the evocatively-named locations such as the "Dark Sea," "Garden of Eyes" and the "Hall of Bones," and each stop offers exclusive details about Kubo's quest and a short vignette from the film.

North used YouTube's annotation feature to allow the viewer to explore the map. Inspired by the movies and maps of the early 1900s, artists hand-drew a paper map, then spent more than 200 hours to convert it into a 3D environment. Specific features of the map were then animated to add topography and depth.

Laika, the studio behind "Kubo and the Two Strings," also created movies including "Coraline," "The Boxtrolls" and "ParaNorman."

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About

Credits

Date
Aug 03, 2016
Agency:
North
Client:
Focus Features
Principal:
Mark Ray
Chief Creative Director:
Mark Ray
Principal:
Rebecca Armstrong
Managing Director:
Rebecca Armstrong
Executive Producer:
Steve Rauner
Brand Manager:
Alex Gatewood
Content Producer:
Matt Genz
Senior Writer:
Kristina Day
Creative Director / Art Director:
Ashod Simonian
Art Director:
Andrew Indrisie
Studio Designer:
Blake Caudle
Studio Artist:
Anthony Demarco
Creative:
Justin Morrison
Office Coordinator:
Stacy Robnett
Social Content Director:
Stuart Perkins

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