Creativity

Folksam: Parachuting Cats

A feline daredevil.

Published on Nov 13, 2012

Editor's Pick

Forget Felix Baumgartner - here's a feline version. Swedish insurance brand Folksam taps into the insatiable hunger for cat videos, with a skydiving twist, in this spot by Akestam Holst featuring a remarkably calm-looking kitty. The idea is that the brand is giving something back to the clients - in this case, focusing on a customer called Eva, who insures her cat. Viewers are encouraged to go to Folksam's website to make suggestions for further spots.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 13, 2012
Agency:
Akestam Holst
Client:
Folksam

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.