Creativity

Food Bank: Hunger Delivery

Understand hunger.

Published on May 15, 2012

Editor's Pick

Oniria/TBWA and the Food Bank teamed up for a bit of a risky stunt. In a partnership with large pizzerias in Asuncion, the agency delayed Friday night pie deliveries for hours. When the pizza was finally delivered to the by-then famished customers, it was free, and came with a message: When you're hungry, you understand hunger, as well as a call to make donations to the charity.

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Credits

Date
May 15, 2012
Agency:
Oniria/TBWA
Chief Creative Officer:
Camilo Guanes
Client:
Food Bank
ECD/Production:
Daniel Achával
Creative Director:
Arturo Valiente
Copywriter:
Rene López
Art Director:
Noelia Pérez
Creative Planner:
Rodrigo Weiberlen

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