Mike Tyson Returns Evander Holyfield's Ear in New Foot Locker Commercial

BBDO New York Helps Brand Kick off a Week of Greatness With Scenes of Celebrity Forgiveness

Published on

Editor's Pick

Remember that fateful night of June 28, 1997, when audiences around the world were dishing out $50 in pay-per-view fees to watch "The Sound and the Fury," the much anticipated re-match between Mike Tyson and Evander Holyfield? Eight months earlier, the heavyweights had faced off in the ring, resulting in one of the boxing world's biggest upsets, which saw Tyson fall to Holyfield after 11 rounds. When they finally met again in June, Tyson surprised the audience with his gruesome tactics, biting Holyfield on both ears, and ending the game after three rounds.

Now, in 2013, we see the two fighters make amends in this hilarious spot for Foot Locker, out of BBDO New York. In it, we see Mr. Tyson ringing Mr. Holyfield's doorbell with peace offering in hand--a box containing his ear, well-preserved after years of soaking in formaldehyde. The celebrity scenario is just one of the spot's vignettes, which also include cameos from the NBA's Dennis Rodman, former NFL quarterback Brett Favre and sportcaster Craig Sager. They all come together in the mind of NBA player and Foot Locker go-to guy Kyrie Irving, who imagines conflicts in the sports world -- made alright -- to celebrate Foot Locker's annual "week of greatness," when the retailer launches its premium kicks and sneaker fans can be assured that "all is right in the world."

The spot continues Foot Locker's ongoing "Foot Locker Approved" campaign and was directed by Jim Jenkins of O Positive.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 19, 2013
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Foot Locker
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Senior Content Producer:
Tricia Lentini
Director:
Jim Jenkins
Production Company:
O Positive
CD/Copywriter:
Alex Taylor
CD/Art Director:
Jason Stefanik
Executive Music Producer:
Melissa Chester
Executive Producer:
Ralph Laucella
EP/Line Producer:
Marc Grill
Director of Photography:
Ramsay Niokell
Music House:
South Music
Editor:
Ian Mackenzie
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Nick Divers
Visual Effects House:
Schmigital
Sound Mix:
Heard City
Sound Mixer:
Keith Reynaud at Heard City
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age