Creativity

Foot Locker: Buddy Montage

Spot out of BBDO N.Y. Features Chris Paul Getting to the Bottom of Things

Published on Aug 07, 2013

Editor's Pick

Foot Locker pokes fun at Blake Griffin's never ending endorsements (Subway, Kia, AT&T, Vizio and counting) in a new spot out of BBDO New York's "Approved" campaign. Directed by Jim Jenkins out of O Positive, the spot features Mr. Griffin saying how much he loves, among other things, his Jordan gear Foot Locker. But how do you know he actually means it? Thankfully, Chris Paul is there to figure it out. (As an aside, Mr. Paul is no stranger to endorsement deals: We've seen him in spots for Powerade, State Farm and Nike.)

An accompanying spot features Victor Cruz and a "buddy," a little kid who's thrilled to be starring in a Foot Locker Kids commercial. But unfortunately, he only gets 30 seconds of fun, albeit '80s montage-style fun.

The campaign has been on a roll recently, featuring other hilarious performances from celebs like Shaquille O'Neal, rapper Tyga, James Harden, and Carmelo Anthony.

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About

Credits

Date
Aug 07, 2013
Agency:
BBDO New York
Client:
Foot Locker
Director:
Jim Jenkins
Prod. Co.:
O Positive

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