Kevin Hart Unveils a Ridiculous Fashion Line in Latest Foot Locker Ads

Comedian Stars in 'Hottest Month of the Year' Spots

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Kevin Hart is all over the place at the moment; in Hyundai's Super Bowl ad, pretending to be David Beckham for H&M, and now in Foot Locker's latest "Hottest Month of the Year" campaign. "If I was a steak, right now's the time to eat me," he quips in one of the spots, presumably adland feels the same.

In the film seen here, the comedian unveils his own (ridiculously weird) fashion line to NBA forward Draymond Green, but quickly realises it's no good after hearing that Foot Locker is about to launch its February collection. He then attempts to pass Foot Locker gear off as his own.

A second spot, for Kids' Foot Locker, sees Hart stealing his son's gear to wear. The son, played by an actor, points out that the two are the same size, causing Hart to riposte: "You're small, I'm petite."

The spots, which will run on Foot Locker's social channels, are by BBDO New York and were directed by Neal Brennan at Caviar Content.

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About

Credits
Date
Feb 10, 2016
Agency:
BBDO New York
CCO Worldwide:
David Lubars
Client:
Foot Locker
CCO New York:
Greg Hahn
ECD:
Chris Beresford-Hill
ECD:
Dan Lucey
CD:
Ryan Raab
CD:
Dan Kenneally
EP:
Anthony Curti
Senior Producer:
Melanie Cornish
Music Producer:
Melissa Chester
Worldwide Senior Director:
Troy Tarwater
Account Director:
Janelle Van Wonderen
Account Manager:
Catherine Wright
Account Executive:
Sam Henderson
Project Manager:
Amy Orgel
Designer:
Brian Pinkley
Production Company:
Caviar Content
Director:
Neal Brennan
EP:
Michael Sagol
EP:
Jasper Tomlinson
Line Producer:
Omar Bustos
DOP:
Larkin Seiple
Editorial:
No6
Editor:
Jason MacDonald
Assistant Editor:
Ryan Bukowski
EP:
Corina Dennison
Producer:
Malia Rose
Sound:
Heard City
Mixer:
Phil Loeb
Online:
No6
Flame Artist:
Ed Skupeen
Flame Artist:
Mark Reyes
Color:
CO3
Colorist:
Tim Masick

See more credits

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