Having a Conversation with Shaquille O'Neal is a Pretty Complicated Endeavor

New Foot Locker Spot Showcases 'Shaqnosis' Sneakers from Reebok

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Shaquille O'Neal is sporting some pretty awesome Reebok sneakers in this hilarious spot out of BBDO New York. The only problem is -- he's too tall to actually be able to have a proper conversation about them. Good things there's the "lift," which rapper Tyga puts to good use in the ad, directed by O Positive's Jim Jenkins. 

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About

Credits
Date
Jul 12, 2013
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Foot Locker
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
ACD/Copywriter:
Jessica Coulter
ACD/Art Director:
Matt Sorrell
Executive Producer:
Anthony Curti
Executive Music Producer:
Melissa Chester
Prod. Co.:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
EP/Line Producer:
Marc Grill
Director of Photography:
Jeff Cutter
Editorial:
Mackenzie Cutler
Editor:
Ian MacKenzie
Assistant Editor:
Nick Divers
Executive Producer:
Sasha Hirschfeld
Sound Design:
Sam Shaffer
Sound:
Heard City
Sound Mixer:
Keith Reynaud at Heard City
VFX/Conform:
Schmigital
Smoke Artist:
Jimmy Hayhow
Color:
CO3
Colorist:
Tim Masick
GFX:
Hornet Inc
Designer/Animator:
Santa Maria
Music:
Philip Quinaz

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