Creativity

Having a Conversation with Shaquille O'Neal is a Pretty Complicated Endeavor

New Foot Locker Spot Showcases 'Shaqnosis' Sneakers from Reebok

Published on Jul 12, 2013

Editor's Pick

Shaquille O'Neal is sporting some pretty awesome Reebok sneakers in this hilarious spot out of BBDO New York. The only problem is -- he's too tall to actually be able to have a proper conversation about them. Good things there's the "lift," which rapper Tyga puts to good use in the ad, directed by O Positive's Jim Jenkins. 

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About

Credits

Date
Jul 12, 2013
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Foot Locker
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
ACD/Copywriter:
Jessica Coulter
ACD/Art Director:
Matt Sorrell
Executive Producer:
Anthony Curti
Executive Music Producer:
Melissa Chester
Prod. Co.:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
EP/Line Producer:
Marc Grill
Director of Photography:
Jeff Cutter
Editorial:
Mackenzie Cutler
Editor:
Ian MacKenzie
Assistant Editor:
Nick Divers
Executive Producer:
Sasha Hirschfeld
Sound Design:
Sam Shaffer
Sound:
Heard City
Sound Mixer:
Keith Reynaud at Heard City
VFX/Conform:
Schmigital
Smoke Artist:
Jimmy Hayhow
Color:
CO3
Colorist:
Tim Masick
GFX:
Hornet Inc
Designer/Animator:
Santa Maria
Music:
Philip Quinaz

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