Creativity

Foot Locker's Back to School Push Stars Forgetful NBA Greats

Short Term Memory Serves Athletes Well

Published on Aug 05, 2014

Editor's Pick

Forgetful NBA greats are the stars of Foot Locker's new back-to-school push, created out of BBDO New York and directed by O Postiive's Jim Jenkins. Here, Rockets player James Harden, frontman of many of the brand's recent ads, approaches vet Charles Barkley for advice on how to start the season off right.

The Round Mound of Rebound's suggestion? To have a short term memory, because all the greats have short-term memories.

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Credits

Date
Aug 05, 2014
Agency:
BBDO New York
Client:
Foot Locker
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Executive Creative Director:
Dan Lucey
Copywriter:
Mike Motch
Art Director:
Austin Mankey
Director of Integrated Production:
David Rolfe
Executive Producer:
Anthony Curti
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Line Producer:
Marc Grill
Director of Photography:
Eric Steelburg
Editorial Company:
Mckenzie Cutler
Editor:
Ian McKenzie
Executive Producer:
Sasha Hirschfeld
Assistant Editor:
Nick Divers
Assistant Editor:
Mike Leuis
Sound Director:
Heard City
Sound Mixer:
Keith Reynaud at Heard City
Online Editorial:
Smigital
Smoke Artist:
Jim Hayhow
Smoke Artist:
Joseph Miller
Color:
CO3
Colorist:
Tim Masick
Graphics:
Hornet, Inc.

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