Foot Locker's Back to School Push Stars Forgetful NBA Greats

Short Term Memory Serves Athletes Well

Editor's Pick

Forgetful NBA greats are the stars of Foot Locker's new back-to-school push, created out of BBDO New York and directed by O Postiive's Jim Jenkins. Here, Rockets player James Harden, frontman of many of the brand's recent ads, approaches vet Charles Barkley for advice on how to start the season off right.

The Round Mound of Rebound's suggestion? To have a short term memory, because all the greats have short-term memories.

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About

Credits
Date
Aug 05, 2014
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
Foot Locker
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Executive Creative Director:
Dan Lucey
Copywriter:
Mike Motch
Art Director:
Austin Mankey
Director of Integrated Production:
David Rolfe
Exec. Producer:
Anthony Curti
Production Company:
O Positive
Director:
Jim Jenkins
Exec Producer:
Ralph Laucella
Exec Producer:
Marc Grill
Line Producer:
Marc Grill
Director of Photography:
Eric Steelburg
Editorial Company:
Mckenzie Cutler
Editor:
Ian McKenzie
Executive Producer:
Sasha Hirschfeld
Assistant Editor:
Nick Divers
Assistant Editor:
Mike Leuis
Sound:
Heard City
Sound Mixer:
Keith Reynaud
Online Editorial:
Smigital
Smoke Artist:
Jim Hayhow
Asst Smoke Artist:
Joseph Miller
Color:
CO3
Colorist:
Tim Masick
GFX:
Hornet, Inc.

See more credits

Genre
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