James Harden Will Pay Dearly If He Misses a Shot in Foot Locker's Outrageous Stunt

NBA Player Agrees to Do Fans' Bidding in Funny Social-Meets-Real World Campaign

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Fans of Houston Rockets player James Harden will be rooting for him to lose in this latest outrageous stunt from Foot Locker and BBDO New York.

For the new "Play My Tweet" campaign, the retailer has tapped its go-to spokesathlete to submit himself of the commands of fans in a real-world event to be held in early October -- but his ultimate fate lies in his own shooting skills.

Viewers will be invited to Tweet funny things they'd like to see Mr. Harden do to @Footlocker with the hashtag #PlayMyTweet. Foot Locker and BBDO will then print those requests on basketballs. During a live event to be held in Houston in October, Mr. Harden will shoot those balls. For those he misses, he's agreed to do whatever is printed on them -- well, except for shave off his beard, according to this teaser video.

According to BBDO New York ECD Chris Beresford-Hill, "The goal is to do most of the things in real time. We will shop for every tweet that's on a ball. We'll buy a raw onion and have it on hand if someone tweets they want him to eat one."

Added ECD Dan Lucey, "We'll also play some bigger asks, like 'Pick me up from the airport,' and those will be documented as follow-up videos -- if he misses the shot."

This isn't the first time Mr. Harden has partaken in over-the-top antics for the retailer. Last year, the Foot Locker asked him to play HORSE against his internet following. The brand and agency also even got him to record a single and make a hilarious music video promoting it.

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Sep 24, 2015
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Foot Locker
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Executive Creative Director:
Dan Lucey
Art Director:
Martins Zelcs
Bryan Stokely
Director of Integrated Production:
David Rolfe
Associate Director of Digital Production:
Joe Croson
Event Producer:
Olivia Boutcher
Interactive Producer:
Eric Bloom
Projects Lead:
Michael Gentile
Director, VP:
Janelle Van Wonderen
Account Manager:
Nick Robbins
Assistant Account Executive:
Samuel Henderson
Senior Digital Strategist:
Rhys Hillman
Production Company:
The Kitchen
Lawrence Chen
Billy Siegrist
DP/1st Cam:
Billy Siegrist
2nd Camera:
Jeff Reagan
Audio Tech:
Adam Mills
Executive Producer:
Renee Haar
Line Producer:
Jonathan Hsu
Live Event Editor:
Keith Vogelsong
Promo Video Editor:
Matt Burke
Promo Video Editor:
Bear Collins

See more credits

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