Creativity

Manny Pacquiao Still Isn't Sure if the Fight Is on in Foot Locker's Funny Ad

We're Not Exactly Sure What the Prize Fighter Is So Excited About

Published on Apr 23, 2015

Editor's Pick

Manny Pacquiao's face-off with Floyd Mayweather Jr. is a little over a week away, but it seems he's still not sure if the fight is on in Foot Locker's latest laffer from BBDO, New York.

In a November Foot Locker ad we saw Pac-man go absolutely nuts in the training ring upon hearing the news that "that thing that people wanted is finally happening." He was thinking of the fight, of course, but sadly for him, that thing turned out to be Foot Locker's annual "Week of Greatness."

In this new ad, directed by Kenny Herzog of O Positive, we find him meeting with an agent and going into hysterics again over "that thing" -- only to be disappointed when the agent points out that thing was actually part of a Foot Locker commercial, like the one he's in right now.

The ad goes even more mind-bendery when it cuts to yet another scene of Pacquiao sitting on his couch, watching the scene he was just in, saying, "I"m so confused."

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Credits

Date
Apr 23, 2015
Agency:
BBDO New York
Client:
Foot Locker
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Executive Creative Director:
Dan Lucey
Copywriter:
Mike Motch
Art Director:
Austin Mankey
Director of Integrated Production:
David Rolfe
Executive Producer:
Anthony Curti
Production Company:
O Positive Films
Director:
Kenny Herzog
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Line Producer:
Grayson Bithell
Director of Photography:
Marc Laliberte
Editorial Company:
MackCut
Executive Producer:
Sasha Hirshfeld
Assistant Editor:
Patrick Blumer
Sound Company:
MackCut
Sound Mixer:
Sam Shaffer
Online:
Smigital
Flame:
Jim Hayhow
Assistant Flame:
Joseph Miller
Color Company:
Company 3
Colorist:
Tim Masick

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