Creativity

Foot Locker: Sneakerpedia--Best of 2011 IX #3

Shoe fetish.

Published on Dec 23, 2011

Editor's Pick

Foot Locker's Wikipedia for sneakers, out of Sapient Nitro, has every thing you may ever need to know about a certain shoe. It tells you brands, colors and type of shoes and also lets you write your own "Sneaker Stories." There is no option to buy the shoe, but the restrained marketing effort will definitely get sneakerheads to associate shoe power with Foot Locker.

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Credits

Date
Dec 23, 2011
Agency:
SapientNitro
Client:
Foot Locker

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