Russell Westbrook Shares Some Unofficial 'Stats' in Ad for Foot Locker

Causing Parental Neglect and Keeping Vine Afloat Are Among his Highlights

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Editor's Pick

NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.

Never mind points, rebounds and assists, Westbrook's other "stats" include: that he's created twice as much "parental neglect" as usual (as parents ignore their offspring to watch him on their mobile devices), that he appears in "72% of opposing coaches' nightmares" and that his highlights "kept Vine alive for an additional 7.4 months."

The spot was directed by Kenny Herzog at O Positive, for BBDO New York.

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About

Credits
Date
Feb 07, 2017
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
Foot Locker
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Associate Creative Director:
Mike Motch
Copywriter:
Talon Gustafson
Executive Producer:
Anthony Curti
Production Company:
O Positive
Director:
Kenny Herzog
Executive Producer:
Ralph Laucella
Executive Producer:
Ken Licata
Director of Photgraphy:
Eric Steelburg
Editorial Company:
No6
Sound Studio:
Sound Lounge
Color:
CO3
Tags
Category
Industry
Genre
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