Creativity

Russell Westbrook Shares Some Unofficial 'Stats' in Ad for Foot Locker

Causing Parental Neglect and Keeping Vine Afloat Are Among his Highlights

By Alexandra Jardine. Published on Feb 07, 2017

Editor's Pick

NBA star Russell Westbrook shares some stats about his career in a new spot for Foot Locker promoting its February offers -- but they're not the ones his fans might expect.

Never mind points, rebounds and assists, Westbrook's other "stats" include: that he's created twice as much "parental neglect" as usual (as parents ignore their offspring to watch him on their mobile devices), that he appears in "72% of opposing coaches' nightmares" and that his highlights "kept Vine alive for an additional 7.4 months."

The spot was directed by Kenny Herzog at O Positive, for BBDO New York.

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About

Credits

Date
Feb 07, 2017
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
Foot Locker
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Associate Creative Director:
Mike Motch
Copywriter:
Talon Gustafson
Executive Producer:
Anthony Curti
Production Company:
O Positive
Director:
Kenny Herzog
Executive Producer:
Ralph Laucella
Executive Producer:
Ken Licata
Director of Photgraphy:
Eric Steelburg
Editorial Company:
No6
Sound Studio:
Sound Lounge
Color:
CO3

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