Creativity

Foot Locker: Tear Away

Can't beat this fresh.

Published on Aug 16, 2012

Editor's Pick

Although this spot isn't totally original--the absurdity and stilted humor are strikingly reminscent of candy spots comedy--it actually works in promoting Foot Locker gear. Here, Oklahoma City Thunder player James Harden keeps his threads, among other things, totally fresh, despite the efforts of his teammate Russell Westbrook. Their awkward acting even adds to the hilarity.

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Credits

Date
Aug 16, 2012
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Foot Locker
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Associate Creative Director/Writer:
Alex Taylor
Associate Creative Director/Art Director:
Jason Stefanik
Executive Producer:
Anthony Curti
Assistant Producer:
Lawrence Chen
Music Producer:
Melisa Chester
Production:
Biscuit Filmworks
Director:
Aaron Stoller
Managing Director:
Shawn Lacey
Executive Producer:
Holly Vega
Director of Photography:
Brian Donahue
Line Producer:
Mala Vasan
Editorial:
No6
Editor:
Chan Hatcher
Executive Post Producer:
Toni Lipari
Producer:
Evan Meeker
Assistant Editor:
Matt Ferran
Visual Effects:
Eight VFX
Executive Producer:
Shira Boardman
Executive Producer:
Baptiste Andrieux
Visual Effects Supervisor:
Philip Ineno
Senior Producer:
Marsi Frey
3D Supervisor:
Marcus Stokes
3D Artist:
Marko Manderic
Graphics:
Hornet, Inc.
Creative Director:
Santa Maria
Sound Design:
Henry Boy
Sound Designer:
Bill Chesley
Telecine:
CO3
Colorist:
Tim Masik
Mix:
Sound Lounge
Final Mix:
Tommy Jucarone at Sound Lounge

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