Manny Pacquiao Is Excited. So What's He Just Overheard?

Foot Locker's "Week of Greatness" Spots Are Full of In-Jokes

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Editor's Pick

Sports fans will appreciate the inside jokes in Foot Locker's campaign promoting its "week of greatness" in stores (i.e. the time of year when all the new sneakers come in). In this spot, boxer Manny Pacquiao thinks he's overheard something big's happening in the world of sport and makes an assumption. Boxing fans will know it's in reference to the showdown with Floyd Mayweather they're all so keen to see.

Further humorous spots, all by BBDO New York, also feature NBA stars Derrick Rose and Tim Duncan, in a spot where Duncan "freaks out" (or, acts a little less laid back than usual) on hearing the news, NBA star James Harden and WWE star John Cena.

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About

Credits
Date
Nov 19, 2014
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
Foot Locker
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Executive Creative Director:
Dan Lucey
Executive Producer:
Tricia Lentini
Executive Producer:
Angelo Ferrugia
Senior Copywriter:
Mike Motch
Senior Art Director:
Austin Mankey
Production Company:
O Positive Films
Director:
Kenny Herzog
Executive Producer:
Marc Grill
Head of Production:
Fran Borden
Line Producer:
Grayson Bithell
Director of Photography:
Marc Laliberte
Edit House:
No. 6
Editor:
Jason Macdonald
Assistant Editor:
Ryan Bukowski
Visual Effects House:
No. 6
Sound Mixer:
Tommy Juacarone
Sound Mixer:
Sound Lounge
Category
Industry
Genre
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