Creativity

Football Resistance: Goodnight Sweetheart

Soccer Jekyll and Hydes

Published on Feb 08, 2011

Editor's Pick

The 'split personalities' of soccer fans are revealed in this print campaign by Football Résistance, a collective of fans, journalists and advertisers whose aim is to fight violence and racism in soccer.

The ads, which are running in So Foot magazine, urge supporters to be their true selves in the stadium and resist violence. The campaign is also backed by a website aimed at raising awareness of the issues.

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About

Credits

Date
Feb 08, 2011
Agency:
CLM BBDO
Chief Creative Director:
Gilles Fichteberg
Client:
Football Resistance
Chief Creative Director:
Jean Francois Sacco
Art Director:
Cedric Moutaud
Copywriter:
Vincent Pedrocchi
Photographer:
Louis David Najar

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