Footlocker Europe tapped experiential studio Found to help promote the "Triple Black" pack it launched earlier this month. The collection consists of six different Nike and Adidas shoe designs-- all ebony-hued from tongue (i.e. top flap) to sole. The black on black became both the title and the inspiration behind this, digital campaign.
Found created an immersive experience for contestants willing to compete against darkness for a new pair of cool kicks. Participants set off into an unlit and obstacle-filled labyrinth in search of their Foot Locker freebies, only to encounter odd textures and sounds, made more ominous by their lack of sight. Hidden cameras captured many nearly succumbing to fear and sensory overload,