Creativity

Meet 'Marcia Zuckerberg' as Forbes Highlights Gender Pay Gap in Brazil

Ads Show How Much Less Billionaires Would Be Worth If They Were Female

By Alexandra Jardine. Published on Apr 19, 2017

Editor's Pick

Forbes Brazil is highlighting the gender pay gap in a print campaign that creates female counterparts to some of the world's best-known billionaires, showing how much less they would be worth if they had been born as a woman.

Agency Ogilvy Brazil created ads featuring "Marcia Zuckerberg" (Mark Zuckerberg), "Billie Gates," (Bill Gates) and "Carla Slim" (Carlos Slim). It's shown that the Zuckerberg and Gates counterparts would earn 21% less in the U.S. were they female, dropping down a significant number of places on the Forbes rich list, while Slim would earn 17% less in his native Mexico.

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Credits

Date
Apr 19, 2017
Agency:
Ogilvy Brazil
Campaign:
Equal Pay Billionaires
Client:
Forbes Brazil
TItle Design:
Billie Gates
TItle Design:
Carla Slim
TItle Design:
Marcia Zuckerberg
CEO:
Fernando Musa
VP Executive Creative Director:
Claudio Lima
Executive Creative Director:
Felix del Valle
Creative Director:
Eduardo Doss
Art Director:
João Alexandre
Copywriter:
Guilherme Moreira
Copywriter:
Phylippe Moura
Copywriter:
Marcos Botelho
Account:
Juliana Fernandes
Executive Client:
Antonio Camarotti
Media:
Renata Valio
Media:
Betania Aragao
Art Buyer:
Francini Santiago
Production House:
Notan

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