Money Really Talks in These Witty Forbes Print Ads

Clever Copy Shows How Wealth Can Change a Business Meeting

Published on

Editor's Pick

Here's a clever copywriting idea in a campaign for Forbes Magazine in Brazil, which wittily sums up how money can change a conversation.

In each, a typical remark from a business meeting is transformed by rows of zeroes -- showing how big a difference it makes when the executive staring at you over the meeting table is on the Forbes billionaires list. Ogilvy Brazil created the ads.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 02, 2016
Agency:
Ogilvy Brazil
CEO:
Fernando Musa
Client:
Forbes Brazil
Chief Creative Officer:
Claudio Lima
Executive Creative Director:
Felix del Valle
Creative Director:
Gonzalo Ricca
Art Director:
Felix del Valle
Art Director:
Pedro Velasquez
Copywriter:
Felix del Valle
Copywriter:
Frederico Teixeira
General Manager:
Luis Carlos Franco
Account Director:
Juliana Fernandes
Account Supervisor:
Christianne Matsuno
Client Executive:
Antonio Camarotti
Media:
Flavio De Pauw
Media:
Isabela Albero
Production Director:
Patrícia Cortes
Art Buyer:
Mariana Veronez
Production Company:
Estúdio Ícone
Retouching:
Paulo Botelho
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age