Money Really Talks in These Witty Forbes Print Ads

Clever Copy Shows How Wealth Can Change a Business Meeting

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Here's a clever copywriting idea in a campaign for Forbes Magazine in Brazil, which wittily sums up how money can change a conversation.

In each, a typical remark from a business meeting is transformed by rows of zeroes -- showing how big a difference it makes when the executive staring at you over the meeting table is on the Forbes billionaires list. Ogilvy Brazil created the ads.

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May 02, 2016
Ogilvy Brazil
Fernando Musa
Forbes Brazil
Chief Creative Officer:
Claudio Lima
Executive Creative Director:
Felix del Valle
Creative Director:
Gonzalo Ricca
Art Director:
Felix del Valle
Art Director:
Pedro Velasquez
Felix del Valle
Frederico Teixeira
General Manager:
Luis Carlos Franco
Account Director:
Juliana Fernandes
Account Supervisor:
Christianne Matsuno
Client Executive:
Antonio Camarotti
Flavio De Pauw
Isabela Albero
Production Director:
Patrícia Cortes
Art Buyer:
Mariana Veronez
Production Company:
Estúdio Ícone
Paulo Botelho
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