Creativity

Flooring Company Creates Flip-Flops Out of New Wetroom Collection

Forbo and Agency Valentin & Byhr Get Architects to Really See How the Line Looks

Published on Oct 11, 2013

Editor's Pick

Flooring company Forbo has a new line -- "Spirit of Spa," a wetroom collection that agency Valentin & Byhr needed to sell to architects. Usually, the company sends out samples -- this time, it decided to do something different. It created "flip flops" out of the material so they could actually envision what the floor would look like under their feet, while at the same time, evoking a spa environment.

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About

Credits

Date
Oct 11, 2013
Agency:
Valentin & Byhr, Sweden
Client:
Forbo
CW:
Johan Nathell
AD:
Albin Larsson
Designer:
Peter Holmberg

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