Creativity

Ford Website Lets You Make Yourself a Multicultural Soccer Jersey

Camisetron Project Appeals to Those Who Support Multiple Countries

Published on Jun 12, 2014

Editor's Pick

In a multicultural world, there are plenty of people who feel allegiance to more than one country playing in the FIFA World Cup. So Florida-based multicultural agency Zubiad decided to reflect that in Camistetron, a project for Ford. The website allows you to pick three countries that you have feelings for, and combines them onto one jersey. You can then share the jersey on social media, or enter a competition to win a real-life jersey. The project will be supported with TV, radio, digital and social components going live next week.

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Credits

Date
Jun 12, 2014
Agency:
Zubiad
Client:
Ford
ECD/Production:
Ivan Calle
Associate Creative Director:
Francisco Losada
Associate Creative Director:
Jorge Jacome
AMD:
Mike Roca

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