Creativity

Ford: Camouflage -- 1

Now you see it.

Published on Oct 24, 2012

Editor's Pick

How amazing is the 2013 Ford Fusion? It makes the others cars around it pale in comparison -- literally. Clever print ads from Team Detroit tap the talents of invisible man artist Liu Bolin to paint non-Ford cars right into their backgrounds. No CGI was used. Check out another execution, and a making-of video.

We previously saw this technique in BBH's appropriation of the Bolin technique in a spot for Sprite. Do we spot a trend?

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About

Credits

Date
Oct 24, 2012
Agency:
Team Detroit
Client:
Ford

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