Ford Takes Its Snapchat Push to Olympics Broadcast In Montage of Ordinary People's 'Athletics'

Ad Compiles Internet Clips to Convey Fandom

By Alexandra Jardine. Published on Aug 05, 2016

Editor's Pick

Ford compiles a montage of Snapchat-style clips to show, with some light-hearted humor, how we are all really athletes, in this sports-themed spot that broke during the Olympic opening ceremony.

The brand is not an official Olympic sponsor, but the ad aims to convey the spirit of the Games, name-checking sports like gynmastics (with a man swinging round a pole in a subway carriage), weightlifting (a waitress lifting two heavy trays), wrestling (a woman getting a baby out of a car seat, and a guy struggling to control his dog), and synchronized diving (a couple dancing). "We are all athletes, and we are all fans," it pronounces before ending on the slogan "Life is a sport. We are the utility."

The ad is part of the automaker's aggressive move into Snapchat, after opening its first account on the platform last week.

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Aug 05, 2016

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