Creativity

Mads Mikkelsen Is an Enigmatic Hitman in This Sexy Thriller for the Ford Edge

Jake Scott Directs Film Promoting the Car in Europe

By Ann-Christine Diaz. Published on Oct 18, 2016

Editor's Pick

As BMW will soon debut the return of BMW Films, another car brand has delivered a celebrity-fronted big production, "Le Fantome."

Created out of WPP Ford global agency GTB, the sultry thriller was directed by RSA Films' Jake Scott and stars Mads Mikkelsen, who's set to appear in two of the year's most anticipated films: Star Wars: Rogue One and Marvel's Dr. Strange.

Mikkelsen plays an enigmatic hitman whose charge is to find, and eliminate, a couple under a witness protection program. Though the two have gone to great lengths to stay under wraps -- the woman even underwent surgery to change her face -- their car, a Ford Edge, gives them away. But ultimately, it's their saving grace too, after Mikkelsen's character seems to fall under its spell.

GTB CCO Julian Watt and ECD Bryn Attewell wrote the film, which will run on TV, cinema, digital and social. It was shot in Croatia in the same locations used for "Game of Thrones."

"Edge isn't like the usual premium SUVs," explained Mr. Watts in a statement. "It's refreshingly distinctive, and we chose a campaign approach that reflected and dramatized that."

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About

Credits

Date
Oct 18, 2016
Agency:
GTB
Chief Creative Officer:
Julian Watt
Client:
Ford
Executive Creative Director:
Bryn Attewell
Creative Director:
Peter Hvid
Producer:
Romila Sanassy
Group Business Director:
Sarah Rosser
Account Director:
Sian Patrick
Senior Account Manager:
Luke Johnson
Account Executive:
Mathilde Pors
Planning Partner:
Stephen Wallace
President:
Paul Confrey
Client Services Director:
Fabio Ruffet
Senior Integrated Planner:
Melanie Elliot
Production Company:
RSA Films
Director:
Jake Scott
Executive Producer:
Cindy Burnay
Editor:
Joe Guest
Editorial Company:
Final Cut
Director of Photography:
Mark Patten
Production Designer:
Joseph Bennett
Photographer:
Nigel Harniman
VP Marketing:
Matthew Van Dyke
Marketing Communications Director:
Anthony Ireson
Brand Content Manager:
Lyn West
Brand Content Manager:
Chris Rushton

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