Creativity

Ford: Interactive Cinema Experience

What's your pleasure?

Published on Dec 06, 2011

Editor's Pick

Moviegoers in Toronto were treated to an interactive cinema experience from Ford and Y&R. Viewers used their mobile phones to interact with what was being shown on the screen in front of them. A 60-second spot featured two parallel films -- one featuring a guy and the other a girl. Audiences used their phones to pick who they wanted to see more of with four chances to interact, creating 16 possible permutations.

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About

Credits

Date
Dec 06, 2011
Agency:
Y & R Toronto
Client:
Ford
Creative Director:
Bruce Sinclair
Creative Director:
Chris McGroarty
Art Director:
Francheska Galloway-Davis
Coypwriter:
Marcelo Ceron
Producer:
Diane Kirk
Production Company:
Untitled Films
Director:
Wendy Morgan
Cinematographer:
Chris Mably
Producer:
Rosalynn Hegan
Offline Producer:
Rooster
Editor:
Dave DeCarlo
Transfer:
Alter Ego
Colourist:
Andrew Exworth
Online Production:
Track & Field
Editor:
Kristi-Ann Webster
Animation:
The Mill
Music:
Tattoo
Composer:
Tyson Kuteyi
Executive Producer:
Dana Gadsden

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