Ford: Key Free Technology

Log in by walking in.

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Ogilvy Paris and Ford have developed a new app inspired by Ford's key-free system (where a can be unlocked by the owner as he or she approaches it). The app will log you in to your accounts (Facebook/email for example) as you approach your computer with your mobile device, and log you out as you walk away.Read more about it in behind the work.

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About

Credits
Date
Jun 13, 2012
Agency:
Ogilvy Paris
CCO:
Chris Garbutt
Client:
Ford
Executive Director/Head of Digital:
Frederic Levron
Creative Director:
Thierry Chiumino
CW:
Eve Roussou
CW:
Julien Conter
CW:
Antoine Gauquelin
AD:
Eve Roussou
AD:
Julien Conter
AD:
Antoine Gauquelin
Creative Technologist:
David Raichman
Technical Support:
Michael Guichermet
Technical Support:
Maxime Bentho
Digital Producer:
Hugo Diaz
Strategic Planner:
Hadi Zabad
Executive Director:
Natalie Heckel
Head of Marketing:
Bruno Charvet
Marketing & Communication Services Manager:
Fabrice Giacoletti
Marketing Communication Manager:
Daphne Lucquin
Marketing Communication Manager:
Stephanie Vallet
Software Development:
Aerys
Software Development:
Jean Marc Leroux
Category
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