Creativity

Ford: Key Free Technology

Log in by walking in.

Published on Jun 13, 2012

Editor's Pick

Ogilvy Paris and Ford have developed a new app inspired by Ford's key-free system (where a can be unlocked by the owner as he or she approaches it). The app will log you in to your accounts (Facebook/email for example) as you approach your computer with your mobile device, and log you out as you walk away.Read more about it in behind the work.

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Credits

Date
Jun 13, 2012
Agency:
Ogilvy Paris
Chief Creative Officer:
Chris Garbutt
Client:
Ford
Executive Director/Head of Digital:
Frederic Levron
Creative Director:
Thierry Chiumino
Copywriter:
Eve Roussou
Copywriter:
Julien Conter
Copywriter:
Antoine Gauquelin
Art Director:
Eve Roussou
Art Director:
Julien Conter
Art Director:
Antoine Gauquelin
Creative Technologist:
David Raichman
Technical Support:
Michael Guichermet
Technical Support:
Maxime Bentho
Digital Producer:
Hugo Diaz
Strategic Planner:
Hadi Zabad
Executive Director:
Natalie Heckel
Head of Marketing:
Bruno Charvet
Marketing & Communication Services Manager:
Fabrice Giacoletti
Marketing Communications Manager:
Daphne Lucquin
Marketing Communications Manager:
Stephanie Vallet
Software Development:
Aerys
Software Development:
Jean Marc Leroux

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