Creativity

Ford: Mustang Customizer Demo Video

Vroom, vroom.

Published on Sep 16, 2011

Editor's Pick

Team Detroit and Firstborn return with a new Customizer website from Ford , which lets users design their dream Mustang. An evolution of the original Customizer launched in 2009, the site lets you play with a Mustang V6, GT, Boss 302 or Shelby GT500. Users can change up backgrounds, add accessories and different angles.

A requisite social media add-on also lets you upload and share your designs, and even enter them into "battle" with others, a new feature.

And if you really want to get serious, you can download a PDF design of your customized vehicle and get into a conversation with your nearest Ford dealer to make your dream into a reality.

The 2009 version of the Customizer, from Wunderman/Team Detroit and Firstborn, allowed visitors to collaborate with friends on design projects, by giving it a "video-game" feel.

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About

Credits

Date
Sep 16, 2011
Agency:
Team Detroit
Client:
Ford
Digital Production:
Firstborn

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