Creativity

Ford Challenges You To Park an Invisible Car in Optical Illusion Press Ad

You'll Spend At Least 30 Seconds Staring at This Print Ad

Published on Jul 28, 2014

Editor's Pick

Forget virtual reality and digital interactivity -- what makes this print ad, created for the Ford Explorer, really interactive is that it's a good old-fashioned optical illusion. The poster challenges you to park a "ghost" car in the picture with only the outline visible. The copy orders you to: "Stare at the dot in the car for 30 seconds, move your eyes to the empty parking space. See how easy it is to park." People who follow these instructions will find themselves looking a shadowy car shape that they can "park" between the other two. The ad was created by Israel's BBR Saatchi & Saatchi.

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About

Credits

Date
Jul 28, 2014
Agency:
BBR Saatchi & Saatchi Tel Aviv
Client:
Ford
ECD:
Nadav Pressman
Creative Director:
Eran Nir
Art Director:
Oren Amiran
Copywriter:
Idan Levi
Copywriter:
Sharon Refael
Illustrator:
Ido Hirshberg

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