Creativity

Ford: Pinball Park

Parking just got a lot more fun.

Published on Apr 19, 2012

Editor's Pick

Ogilvy Paris's latest out of home stunt encourages drivers to play bumper cars with their everyday vehicles, to promote Ford's Active Park Assist technology. Drawing from the observation that Parisians will often go to extremes to park their cars, even at the cost of their own fenders, the agency installed a giant pinball billboard above a free but very tight, open parking spot. The available space happens to be situated between two cars whose bumpers are outfitted with special triggers, so every time the parker hits one, lights go off, sounds go whizz-bang and they raise their scores on the board.

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About

Credits

Date
Apr 19, 2012
Agency:
Ogilvy & Mather Paris
Client:
Ford
ECD:
Chris Garbutt
Executive Director, Digital & Brand Content:
Fred Levron
CD:
Thierry Chiumino
CW:
Benjamin Dessagne
AD:
Stephane Santana
Illustrator:
Jeremy Bouchet
Illustrator:
Kevin O'Connor
TV Producer:
Antoine Bagot
Strategic Planner:
Hadi Zabad
Production Company:
Moonwalk
Director:
Clement Beauvais
Post Production Company:
Nightshift
Music:
Appolo
Sound:
Nightshift
Sound:
O'Bahamas

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