Ford Challenges Soccer Lovers to Lift the UEFA Champions Cup

Wunderman Portugal's Stunt is Like the Sword in the Stone, for Sports Fans

Published on Sep 03, 2013

Editor's Pick

The UEFA Champions League Final is coming to Lisbon in 2014, and Ford is the official sponsor for the event. To drum up some excitement, the brand teamed with Wunderman Lisbon and placed a cup in the middle of town, challenging people to try and lift it, in a soccer-themed extension of Excalibur -- except in this case, the one who lifted it would be crowned a champion. However, there was a little electromagnetic twist.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 03, 2013
Wunderman Portugal
Ford Portugal
Creative Supervisor:
Luis Coelho
Art Director:
Andreia Constantino
Art Director:
Paulo Ramalho
Luis Coelho
Bob Ferraz
Production Director:
Miguel Figueiredo

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.