Creativity

Ford: Where Are the Joneses?

hanks to the mind of British actor/comedian Steve Coogan, his Baby Cow production company and Imagination London, the webisode has perhaps reached its interactive breaking point with “We Are the Joneses.” The Ford-sponsore

Published on Jul 16, 2007

Editor's Pick

hanks to the mind of British actor/comedian Steve Coogan, his Baby Cow production company and Imagination London, the webisode has perhaps reached its interactive breaking point with “We Are the Joneses.” The Ford-sponsored affair has been an ongoing serial that encourages viewer collaboration ala script rewrites and sketch ideas using wiki technology on a specific wiki site. The footage itself makes use of the Creative Commons License, a free usage protocol that lets users manipulate and remix content before uploading to sites like YouTube.

The daily updated UK comedy, which was initially plotted and drafted by Coogan and creative partner Henry Normal, follows the travails of Dawn and Ian, the offspring of a virtuous sperm donor who are on a quest throughout Europe to find the rest of their two-dozen-plus ilk. The homepage itself hosts the episodes, where viewers can comment on blogs with their ideas and reactions. Additionally, they can head to social networking stalwarts MySpace, Flickr, Twitter and Facebook to access storylines and character details.

With the conclusion resting on public input, it's difficult to tell when the Joneses will finish their mission. In the meantime, it's just satisfying to be in on the conversation.

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