Creativity

Racetrack Becomes Zoetrope in New Campaign for Forza Motorsport 5

Twofifteen McCann Puts Camera in Speeding Car to Shoot New Ad

Published on Sep 26, 2013

Editor's Pick

Now here's one complicated way to make a movie. To promote the launch of Xbox racing title Forza Motorsport 5, Twofifteen McCann transformed a race track into a gigantic zoetrope to film its new commercial "Filmspeed." The agency placed six-hundred still images from the actual game around the track's perimeter and then shot it via a technique that lives up to the game's name -- from the window of a McClaren 12C, racing at 120mph and driven by award-winning racer Tanner Foust. Automotive vet Jeff Zwart of @Radical.media was in the director's chair to help capture the stunt.

Check out behind the scenes footage of the high-speed camera car and the "Math Behind the Project" on Youtube.

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About

Credits

Date
Sep 26, 2013
Agency:
Twofifteen McCann
CCO:
Scott Duchon
Client:
Forza Motorsport 5
ECD:
James Robinson
ACD/Copywriter:
Neil Bruce
Art Director:
Jeremy Diessner
Art Director:
Tor Weeks
Senior Producer:
Jake Grand
Director of Integrated Production:
Alex Spahr
Production Company:
@radical.media
Director:
Jeff Zwart
Producer:
Susan Sullivan
Head of Production:
Kathy Dunn
Executive Producer:
Jim Bouvet
Executive Producer:
Frank Scherma
Editorial:
Beast Editorial
Editor:
Doug Walker
Assistant Editor:
Blake Bogosian
Assistant Editor:
Adrian Hernandez
Executive Producer:
Jon Ettinger
VFX/Color Correction:
The Mill - LA
Flame Artist:
John Shirley
Colorist:
Adam Scott
Producer:
Anastasia Von Rahl
Original Music:
Human
Sound Design:
Brian Emrich
Audio Mix:
Jeff Payne
Stunt Driver:
Tanner Foust

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