Foundation Friends of the Prado: Don't Let it Come to This

In an inspired mixture of high art and low commerce, the Prado repurposes masterpieces from its collection, in a downright debasing manner, in order to solicit donations.

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In an inspired mixture of high art and low commerce, the Prado repurposes masterpieces from its collection, in a downright debasing manner, in order to solicit donations.
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About

Credits
Date
Apr 27, 2005
Client:
Foundation Friends of the Prado
ECD/Copywriter:
Paco Segovia
CD/Art Director:
Andr Linares
CD/Copywriter:
Silvio Panizza
Art Director:
Fran LÃ'³pez
Copywriter:
Antonio Santacana
Illustrator:
Alfonso Velasco
Agency:
JWT Madrid
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