Fox: American Dad vs. Family Guy

It's a clash of hysterical proportions, as the casts of Fox Home Entertainment's cult-hit animated series Family Guy and American Dad kick the crap out of each othe

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It's a clash of hysterical proportions, as the casts of Fox Home Entertainment's cult-hit animated series Family Guy and American Dad kick the crap out of each other in the American Dad vs. Family Guy Kung Fu online game. Created by interactive agency and advergame developer Fuel Industries, the Street Fighter-style game was uncaged last Friday to promote the release of the American Dad Volume One DVD on April 25. "We were throwing ideas around, and the idea that really resonated was a fighting game," says Mike Burns, CEO and chief creative officer of Fuel. "There's so much humorous reference to violence in the shows, and it's such a classic video game genre, that the idea just took on a life of its own."

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About

Credits
Date
Apr 26, 2006
Creative Director:
Mike Burns
Machinima Company:
Capcom
Client:
Fox
Agency:
Fuel Industries
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