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Fox Sports: China

Who knew that when it comes to sports, tree-catching was popular in China? Or blind clubbing was all the rage in India? Who cares? But that’s the point of these typically insane Cliff Freeman moments. With its intentionally unsubtitled snip

Editor's Pick
Who knew that when it comes to sports, tree-catching was popular in China? Or blind clubbing was all the rage in India? Who cares? But that’s the point of these typically insane Cliff Freeman moments. With its intentionally unsubtitled snippets of very odd athletics from faraway places, all the wackiness smartly served its causeâ€"to underscore the familiar Fox Sports mantra, “Sports news from the only region you care about.” The campaign muscled its way through awards shows from the Andys to Cannes, where it nabbed the 2001 Grand Prix.
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About

Credits
Date
Jun 07, 2006
Agency:
Cliff Freeman
Art Director:
Taras Wayner
Editor:
Gavin Cutler
Copywriter:
Dan Morales
Art Director:
Rosie Bardales
Creative Director:
Eric Silver
Editorial Company:
MacKenzie Cutler Editorial
Production Company:
Partizan
Special Effects:
Quiet Man
Client:
Fox Sports
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