Fox Sports Apologizes for Ruining Marriages Everywhere

More College Footbal Means More Marital Angst

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Editor's Pick

As wives, girlfriends, spouses, friends and lovers take the black crepe out of the closet and prepare for another season as football widows, a campaign from cable channel Fox Sports 1 apologizes for being part of the problem.

"Sorry For All the Football," created by Pereira & O'Dell, debuted today with a pair of full-page ads in The New York Times and The New York Post and this one-minute, forty-second video telling the story of how the channel's broadcasts of even more football games this season has compromised a woman's marriage. Thirty-second versions of the video will air on TV throughout the college football season, and a social element of the campaign, #sorryforallthefootball, will be deployed as well.

"Thank you, Fox Sports 1, for ruining a perfectly decent husband," the miffed-looking wife says as she flips the bird to the camera. "Thanks."

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Aug 13, 2014
Pereira & O'Dell
Fox Sports
Executive Creative Director:
Dave Arnold
Managing Director:
Cory Berger
Creative Director:
Todd Feitlin
Associate Creative Director:
Jake Dubs
Associate Creative Director:
Alexei Beltrone
Head of Production:
Tennille Teague
Associate Strategy Director:
Mike Lewis
Production Company:
Brian Lee Hughes
Managing Director:
Matt Factor
Executive Producer:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Line Producer:
Geoff McLean
Production Designer:
Jason Kisvarday
Editorial Company:
PS 260
JJ Lask
Executive Producer:
Zarina Mak
Laura Patterson
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