Fox Sports Apologizes for Ruining Marriages Everywhere

More College Footbal Means More Marital Angst

Editor's Pick

As wives, girlfriends, spouses, friends and lovers take the black crepe out of the closet and prepare for another season as football widows, a campaign from cable channel Fox Sports 1 apologizes for being part of the problem.

"Sorry For All the Football," created by Pereira & O'Dell, debuted today with a pair of full-page ads in The New York Times and The New York Post and this one-minute, forty-second video telling the story of how the channel's broadcasts of even more football games this season has compromised a woman's marriage. Thirty-second versions of the video will air on TV throughout the college football season, and a social element of the campaign, #sorryforallthefootball, will be deployed as well.

"Thank you, Fox Sports 1, for ruining a perfectly decent husband," the miffed-looking wife says as she flips the bird to the camera. "Thanks."

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About

Credits
Date
Aug 13, 2014
Agency:
Pereira & O'Dell
Client:
Fox Sports
Executive Creative Director:
Dave Arnold
Managing Director:
Cory Berger
Creative Director:
Todd Feitlin
Associate Creative Director:
Jake Dubs
Associate Creative Director:
Alexei Beltrone
Head of Production:
Tennille Teague
Associate Strategy Director:
Mike Lewis
Production Company:
Skunk
Director:
Brian Lee Hughes
Managing Director:
Matt Factor
Executive Producer:
Shelly Townsend
Head of Production:
Jeanne Stawiarski
Line Producer:
Geoff McLean
Production Designer:
Jason Kisvarday
Editorial Company:
PS 260
Editor:
JJ Lask
Executive Producer:
Zarina Mak
Producer:
Laura Patterson
Color:
CO3
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