Creativity

Fox Sports 1 Whets Appetite With Gorgeous Slo-Mo Commercial

Soon to be Launched Network Shows that Sport Can be Beautiful.

Published on Jul 18, 2013

Editor's Pick

There's nothing more beautiful than sport -- especially not as Joseph Kahn, directs it, in this wonderful, promo for the soon-to-be-launched Fox Sports 1.

The spot features rough-and-tumble shots of football players barrelling into each other, basketballers doing insane jumps, and cars clipping each other, all in ultra slow motion, set to a breathy, whispery cover of "Happy Days Are Here Again." There's also a tempo change in the middle, which turns the moves from calm and lovely to strong and inspiring.

Featured in the promo are celebrities including Joe Flacco of the Baltimore Ravens, UFC champ Georges St. Pierre, St. John's coach Steve Lavin and boxer Mike Tyson. 

The network launches Aug. 17.

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Credits

Date
Jul 18, 2013
Client:
Fox Sports
Production Company:
HSI

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