What If Kids Could Choose Their Parents?

Campaign From Non-Profit Fragile Childhood in Finland Highlights Parental Alcohol Abuse

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From Finland comes a haunting spot for non-profit Fragile Childhood that highlights the problem of parental alcohol abuse and the effect it can have on kids. The spot, filmed with a beautifully stylized cinematic feel by Mikko Lehtinen for Havas Worldwide Helsinki, tells the story of two children who approach a strange classical-looking building. Once inside -- it has a forbidding, futuristic interior -- an unsmiling woman shows them around a series of glass cases containing picture-perfect moms and dads, before coming to one that shows a couple drinking and fighting. As we see them leave the orphanage with this dreadful pair, the words "Children can't choose their parents" appear on the screen, followed by "What if they could?'"

The campaign asks people to share their thoughts on the topic of parental alcohol abuse at the Fragile Childhood Facebook page.

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About

Credits
Date
Oct 03, 2014
Agency:
Havas Worldwide - Helsinki
Client:
Fragile Childhood
Creative Director:
Marko Vuorensola
Copywriter:
Liisa Vilkkumaa
Art Director:
Marko Vuorensola
Account Director:
Nina Myllyharju
Project Planner:
Muusa Salminen
Communication Consultant:
Laura Lyyvuo
Web Developer:
Mika Niemi
Influencer:
Paul Earl
Production Company:
Studio Arkadena
Production Company:
Sauna International
Executive Producer:
Hana Kovic
Director:
Mikko Lehtinen
Director's Producer:
Kojo Abban
Director of Photography:
Pasi Pauni
Production Manager:
Urska Vardijan
1st A.D.:
Sara Isa Djukanovic
Production Designer:
Spela Kropusek
Makeup:
Tina Lasic Andrejevic
Hair:
Tomaz Turk
Wardrobe Designer:
Katja Hrobat
Casting:
Ivona Ljubicic
Casting:
Irena Urankar
Gaffer:
Andrej Gorenc
Grip:
Jure Jelovcan
Location Manager:
Arkadi Greenman
Editor:
Mikko Lehtinen
Sound Design:
Silencio
Music:
Armand Amar
Post Production:
Studio Arkadena
Head of CGI:
Simon Sedmak
Flame Operator:
Matjaz Kocjan
Colorist:
Marko Terava
Colorist:
Post Control
Colorist:
Teo Riznar
Colorist:
NuFrame

See more credits

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Industry
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