This Tour Operator's Vacations Are So Good You Might Forget to Go Back

Relaunch Spot for French Group Fram Features a Furious Boss

By Alexandra Jardine. Published on Apr 12, 2016

Editor's Pick

This funny spot for French tour operator Fram imagines what would happen if, say, you just forgot to come back from vacation because it was so good. The ad, by agency Altmann & Pacreau, shows a furious guy in a suit storming around a beautiful tropical resort, clearly looking for someone or something. Eventually he finds it; his employee, who's looking super-relaxed on the beach. After asking: "Haven't you forgotten something?" he screams at him to get back to the office.

Shot in Thailand by director Emma Luchini, it's part of a relaunch of the Fram brand, which was recently acquired by Karavel Promovacances..

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Apr 12, 2016
Altmann + Pacreau

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