Haunting Trailer for French Documentary Highlights a Shocking Truth About U.S. Adoption

Publicis Conseil Created Powerful Promo for France5's 'Disposable Kids'

Published on

Editor's Pick

French TV channel France5 is promoting an upcoming documentary that highlights a shocking truth about adoption in the U.S.in this haunting and powerful trailer.

"Disposable Kids" uncovers how a process called "rehoming" can mean that people can adopt child, then publish an ad online to find a different family for that child if they don't satisfy expectations. While not legally recognized, according to the documentary this happens to 25,000 American kids every year.

In the film, a little boy walks up to a large family home, where the door is opened by another child, more preppily dressed and who seems faintly hostile. As the boy shows him around the house, pointing out the pool table, TV and candy jar, he gradually seems less hostile and more sad, while the new boy looks around him in wonder. Eventually he takes him into his bedroom, where the new boy takes off his jacket and lays it on the bed. The denouement is that it's the first child who's leaving the house, walking out the front door and down the drive, as a caption on-screen explains how when one child disappoints his adoptive parents, he can be replaced by another.

Publicis Conseil created the trailer, and it was directed by Fabrice Gobert and Bertrand Degove at Wanda.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 21, 2016
Publicis Conseil Paris
France 5
Creative Director:
Eric Rinaldi
Executive Creative Director:
Fabrice Delacourt
Executive Creative Director:
Olivier Desmettre
Creative Director:
Fabrice Delacourt
Creative Director:
Olivier Desmettre
Guillaume Sabbagh
Art Director:
Thomas Chatenay
TV Production:
TV Production:
Pierre Marcus
TV Production:
Timothé Rosenberg
Bertrand Degove
Company Production:
Patrick Barbier
Claude Fayolle
Bertrand Nail
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age