It Doesn't Take Much to Feed a Child

The Francois-Xavier Bagnoud Association's New Campaign Features Cut-Outs

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Publicis Conseil gives a child a face (or rather a silhouette) in this campaign for the Francois-Xavier Bagnoud Association's community development programs. Over a three year period, the FXB-village model works to empower impoverished families by educating them and ensuring their access to essential rights. Parents can receive professional training and have access to legal support and psychological services. To facilitate economic independence, they are also given seed money to build a micro business and education, food safety, health and hygiene are also emphasized. Out of those who have taken part in the program, 86 percent remain above the poverty line four years after completing it. While 28 of these villages exist in 13 countries, the recession caused many to reduce their donations and this campaign, which is currently running in 60 regional newspapers, looks to remind the average person that even a small part of a daily spend can help.

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Jul 24, 2013
Publicis Conseil Paris
Olivier Altmann
Francois-Xavier Bagnoud Association
Creative Director:
Gerald Schmite
Creative Director:
Nicolas Schmitt
Art Director/Copywriter:
Sergio Alonso
Art Director/Copywriter:
Sebastian Piacentini
Philippe Martineau
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