Creativity

It Doesn't Take Much to Feed a Child

The Francois-Xavier Bagnoud Association's New Campaign Features Cut-Outs

Published on Jul 24, 2013

Editor's Pick

Publicis Conseil gives a child a face (or rather a silhouette) in this campaign for the Francois-Xavier Bagnoud Association's community development programs. Over a three year period, the FXB-village model works to empower impoverished families by educating them and ensuring their access to essential rights. Parents can receive professional training and have access to legal support and psychological services. To facilitate economic independence, they are also given seed money to build a micro business and education, food safety, health and hygiene are also emphasized. Out of those who have taken part in the program, 86 percent remain above the poverty line four years after completing it. While 28 of these villages exist in 13 countries, the recession caused many to reduce their donations and this campaign, which is currently running in 60 regional newspapers, looks to remind the average person that even a small part of a daily spend can help.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 24, 2013
Agency:
Publicis Conseil Paris
CCO:
Olivier Altmann
Client:
Francois-Xavier Bagnoud Association
Creative Director:
Gerald Schmite
Creative Director:
Nicolas Schmitt
Art Director/Copywriter:
Sergio Alonso
Art Director/Copywriter:
Sebastian Piacentini
Photographer:
Philippe Martineau

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.