Mother has created with a series of digital spots for FRANK, the brand it devised for the UK's National Drugs Helpline in 2003. Three 10-second films that show the - sometimes comic - effects of drugs in unusual scenarios, with the voice over 'Nobody knows how drugs will affect them. If you've got any questions about drugs Talk to FRANK.'
The campaign also includes radio ads and out of home, with posters asking nonsensical questions such as 'how long is a line of Coke?' Radio ads feature young people asking for advice from unlikely characters, such as their grandma or their parrot, to communicate the idea that only FRANK knows the right answer to questions about drugs.