Creativity

F'Real Milkshakes Can be Found at Convenience Stores, F'Real

First campaign out of Californian smoothie-and-shake company

Published on Jun 10, 2013

Editor's Pick

Muh-Tay-Zik Hof-fer creates the first-ever campaign for Californian company F'Real Foods, which makes natural shakes and smoothies that you can whip up yourself. 

The spot features a disgruintled drive-thru employee who is sick and tired of doling out the same old thick sludge that passes off as a milkshake, until a mysterious customer saves him. The f'real shakes can be found at convenience stores -- not always the first place you think of when it comes to fresh milkshakes –--which is where the employee gets pointed towards. The campaign collaborates with Ren & Stimpy creator John K with in-stoor executions that include a freebie air freshener that smells like the company's cake batter flavored shake, and a milkshake "puddle" that will appear on the floors at the stores.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 10, 2013
Agency:
Muhtayzik Hoffer
Client:
F'real
Production Company:
Arts & Sciences
Executive Creative Director:
John Matejczyk
Creative Director:
Diko Daghlian
Copywriter:
Mike Galucci
Art Director:
Stevan Chavez
Directors:
Adam & Dave
Executive Producer:
Marc Marrie
Executive Producer:
Michelle Spear
Managing Director:
Mal Ward
Line Producer:
Kali Niemann
DP:
James Wall
Editorial Company:
Arcade Edit
Editor:
Greg Scruton
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.