Rankin's FCUK Campaign Draws Clothes Onto Naked Models

The New Nude Sketch.

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French Connection UK commissioned famous fashion photographer Rankin to capture its Autumn/Winter 2013 collection for the brand's first black and white campaign, "From Sketch to Store." The photographer's in-house creative content agency, The Full Service, conceived the edgy-yet-playful video and shoot that will run online and in print until December. The pictures show male and female models whose nude forms were sketched over with designs -- including shoes and accessories -- by illustrator Jo Bird. The final photos are of them sporting the collection's finished looks. See them below.


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Jul 19, 2013
The Full Service
French Connection
Jo Bird
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