Creativity

Rankin's FCUK Campaign Draws Clothes Onto Naked Models

The New Nude Sketch.

Published on Jul 19, 2013

Editor's Pick

French Connection UK commissioned famous fashion photographer Rankin to capture its Autumn/Winter 2013 collection for the brand's first black and white campaign, "From Sketch to Store." The photographer's in-house creative content agency, The Full Service, conceived the edgy-yet-playful video and shoot that will run online and in print until December. The pictures show male and female models whose nude forms were sketched over with designs -- including shoes and accessories -- by illustrator Jo Bird. The final photos are of them sporting the collection's finished looks. See them below.

 

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About

Credits

Date
Jul 19, 2013
Agency:
The Full Service
Client:
French Connection
Photographer:
Rankin
Illustrator:
Jo Bird

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