French Connection: I Am the Collection - Poetic

It's you.

Published on

Editor's Pick

A new campaign for French Connection out of 101 London is a series of mini-films that are quirky and surreal, each playing into the idea that the collection is, in fact, you.

The idea is similar to 101's campaignfor the retailer's Fall/Winter collection, which put the spotlight squarely onto the clothes, with bold films titled "I Am the Suit," or "I Am the Blouse."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 09, 2012
101 London
French Connection
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age