Creativity

French Connection UK: AW11 Teaser

101 breaks out with fashion tease.

Published on Aug 03, 2011

Editor's Pick

101 London, the new creative shop run by former Fallon London founding partners Richard Flintham, Laurence Green and Mark Elwood, along with former Cadbury marketing director Phil Rumbol and Saatchi's Steve Waring, has debuted its first work for FCUK, an Autumn/Winter 2011 fashion teaser showcasing the brand's wares in a montage of distinctively photographed vignettes. The campaign, featuring TV, digital, OOH, print and retail elements, is set to roll out in September and features direction/photography by Leila and Damien de Blinkk. The effort extends the quirky sensibility established in previous campaigns Flintham oversaw at Fallon London.

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About

Credits

Date
Aug 03, 2011
Agency:
101 London
Client:
French Connection UK
Director of Marketing & PR:
William Woodhams
Director:
Leila & Damien De Blinkk
Writer:
Richard Flintham
Writer:
Dirk Van Dooren
Writer:
Alice Stein
Production Company:
OneSix7
Photographer Agent:
Webber Represents
Producer:
Abi Hodon
Director of Photography:
Marc Gomez
Stylist:
Georgina Hodson
Editor:
Ben Campbell
Post Produtction:
Rushes
Sound:
Parv Thind

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