Creativity

French Connection UK: Lucky Shirt

It's what you wear.

Published on Aug 22, 2011

Editor's Pick

101 and French Connection UK's first spots for the Fall/Winter collection are out -- and the spotlight is squarely on the clothes.

The campaign, which will have another six videos launching over the next little while, was first featured in a teaser campaign earlier this month. This is some of the first work for FCUK to come out of 101, the agency launched by Fallon ECD Richard Flintham and fellow Fallon alums Laurence Green and Mark Elwood, along with former Cadbury marketing director Phil Rumbol and Saatchi's Steve Waring. While at Fallon, Flintham oversaw previous campaigns for the clothing line that featured a similar artsy sensibility but focused on the quirky characters of "Man" and "Woman."

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About

Credits

Date
Aug 22, 2011
Agency:
101 London
Client:
French Connection UK
Writer:
Richard Flintham
Writer:
Dirk Van Dooren
Client:
William Woodhams
Writer:
Alice Stein
Agency Producer:
Jack Waters
Directors:
Leila & Damien De Blinkk
Production Company:
OneSix7
Photographer Agent:
Webber Represents
Producer:
Abi Hodson
Director of Photography:
Marc Gomez del Moral
Stylist:
Georgina Hodson
Editor:
Ben Campbell
Post Production:
Rushes
Producer:
Anthony McCaffery
Colourist:
Simone Grattarola
VFX:
Leo Weston
Sound:
Parv Thind @ Wave

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